If approved by Google, those service professionals can respond to Local Services leads without being additionally screened by Google’s background check providers. In some instances, when a business owner background checks their service professionals in a way that meets Google’s standards, the business owner can apply for background check equivalency verification.
Third-party background check equivalency verification Read more about the requirements in our policy for Local Services Ads. Sign up for Local Services Ads Background checksīusiness owners, and in some cases, service professionals, may undergo background checks by third-party risk management companies with which Google has partnered.ĭepending on the type of service and country in which the service is located, the business may undergo the following types of background checks: You can recognize these providers because their profiles have a note that says they have passed Google’s screening and verification process for the particular category in which they’re advertising.Īre you a business looking to advertise on Local Services? Local Services businesses that advertise directly with Google undergo screening procedures that vary by category and region but may include license, insurance, and background checks. How Google screens Local Services businesses that advertise directly on our platform The screening process varies by type of service, the country you’re in, and whether the service provider advertises directly with Google or through one of our partner affiliates. Google requires all businesses advertising on our platform to undergo various levels of screening procedures.
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